FOR IMMEDIATE RELEASE

Terark's Visual Identity Design

TONG WEN, a multidisciplinary designer, has unveiled the new visual identity design for Terark, a tech company specializing in big data processing services. The design draws inspiration from the movie The Matrix, aiming to convey a sense of wonder and future technology.

The design concept features a dot matrix with multiple gradient colors, forming the shape of 'T' to represent the company's name. This unique approach sets Terark apart from its competitors and effectively communicates the company's business services.

Custom fonts, multiple gradient shaders, and a dot pattern were employed to realize the design, ensuring its adaptability across various mediums such as brochures, name cards, and more.

The project, which took three months to complete, was primarily executed in San Francisco. TONG WEN conducted qualitative research and user interviews to gather feedback and insights, ensuring the final design resonates with Terark's target audience.

Recognized for its innovation and practicality, the design was honored with the Iron A' Design Award in 2020, showcasing its professional and industrial excellence.

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