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Kurimu Ice Cream Packaging Design

Lance Francisco's Kurimu Ice Cream packaging design draws inspiration from Japanese minimalist culture, reflecting the brand's premium quality and vision. The fusion of tradition and modernity elevates Kurimu to a premium brand, enhancing the consumer experience and reinforcing its artisanal image. The packaging embodies Japanese minimalism with flavor-centric illustrations, capturing the essence of each variant. The comprehensive approach blends traditional and modern techniques, delivering a visually stunning and cohesive packaging experience. The project started in August 2020 in Manila, Philippines, and was awarded Bronze in A' Packaging Design Award in 2024.

Interacting with Kurimu's packaging is intuitive and engaging, drawing customers to the minimalist design and unique flavor illustrations. The simplicity keeps the focus on the ice cream, creating a seamless and enjoyable experience. Extensive market research and design analysis informed the approach, resulting in a unique packaging design enhancing brand recognition, consumer engagement, and sales. The creative challenge was distinguishing minimalism from oversimplification, which was overcome through iterative testing and feedback. Lance Francisco, an art director and designer based in Shanghai, is the copyright holder of this design and has a proven track record of transforming brands and inspiring global audiences through visionary creativity.

Lance Francisco is an art director and designer based in Shanghai with 10 years of experience. His exposure to various multinational and global accounts has honed his skills in providing creative and successful 360 marketing solutions. He has created campaigns for numerous notable brands such as Pepsi, Snickers, Castrol, Greenpeace, Bose, and Netflix, recognized in international award shows like The One Show, Clio, Spikes Asia, AdStars, and Effies APAC. His work is a testament to his ability to transform brands and inspire global audiences through visionary creativity.

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