FOR IMMEDIATE RELEASE

Brand Identity Design Reflecting Commitment to Sustainability

ReForm Plastic, a socially conscious enterprise headquartered in Vietnam, is dedicated to addressing the issue of plastic waste, enhancing the well-being of informal waste workers, and promoting a circular economy through the production of furniture and boards made from recycled plastic waste. The new brand identity design, crafted by Giang Huong Nguyen, is inspired by the distinctive surface texture of ReForm Plastic boards, creating a dynamic and cohesive library of design materials for creative endeavors.

Giang Huong Nguyen, an award-winning designer with 8 years of experience, has passionately utilized her expertise to contribute to the greater good of society. The brand identity design reflects the core values of ReForm Plastic and represents its commitment to sustainability and social impact.

The project commenced in July 2021 and was completed in October 2021. The creative challenge of redesigning the brand identity without compromising its image in the public eye was successfully overcome, resulting in a visually compelling and authentic representation of the brand's ethos.

ReForm Plastic's brand identity redesign marks a significant step in its journey, aligning its visual presence with its mission to combat plastic waste and promote a circular economy. The design not only communicates the brand's values but also showcases its dedication to creating a positive impact on society.

-END-