Guyuelongshan: Chinese Rice Wine Packaging Inspired by Chinese Landscape Painting Aesthetics
CHINA -- /DESIGN/newswire -- Aug 02, 2023
Introducing Guyuelongshan, a Chinese rice wine packaging design project by yuejun chen, blending traditional brewing methods with modern aesthetics.
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Guyuelongshan: Chinese Rice Wine Packaging
Introducing Guyuelongshan, a Chinese rice wine packaging design project by yuejun chen, blending traditional brewing methods with modern aesthetics.
The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023. The design was awarded Silver in A' Packaging Design Award in 2024, showcasing outstanding expertise and innovation.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy