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ReBud Healing Garden: Branding Identity Redefining Wellness

ReBud Healing Garden is an innovative botanical oasis conceived by multidisciplinary designer Jingling Zheng. Rooted in the belief that nature plays a pivotal role in health and recovery, ReBud offers inclusive spaces for individuals to connect with nature and cultivate positive values. The project, initiated in New York in February 2023 and completed in April 2023, aims to provide accessible opportunities for post-trauma healing through immersive nature experiences.

ReBud stands out for its commitment to environmental conservation and green living. The healing garden offers a variety of therapeutic activities, including yoga sessions, musical performances, book club gatherings, and outdoor painting and sketching sessions. The admission ticket serves a dual purpose, featuring a daily healing tip and doubling as a coaster for beverages, promoting sustainability.

At the core of ReBud's branding identity is its logo, symbolizing the potential for individuals to bloom afresh from the realms of stress and pain. The soothing green and gentle off-white colors create a healing vibe for visitors, while the heart-shaped flower at the center represents the core values of hope, recovery, and belonging.

Jingling Zheng, the visionary behind ReBud Healing Garden, is a passionate designer dedicated to utilizing her skills to foster change and promote mental well-being. Her work, which has been recognized with the prestigious Bronze A' Design Award in 2024, stands out for blending creativity with activism, contributing to social advancement and inclusivity.

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