FOR IMMEDIATE RELEASE

Yanjing White Beer Package Design

Beijing Yanjing Brewery Co., Ltd. unveils the Yanjing White Beer, featuring a package design that seamlessly blends Chinese and German cultural elements. Inspired by the pure ingredients in malt and hops, the shield-like design pays homage to the German football team while highlighting the essence of White Beer.

The package, made of recyclable aluminum for canned beer and glass for bottled beer, integrates the uniform of the German football team, symbolizing the fusion of eastern and western cultures. This innovative design not only promotes the concept of white beer but also enhances brand recognition.

The can is designed for easy holding and the bottled beer adopts a tapered design for a comfortable grip. The pull ring cap ensures easy opening without an opener. The project, initiated in Beijing in September 2020, was released in November 2020.

-END-