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Tibet Shannan Corporate Identity Design

HE LIU, a Chinese designer based in Los Angeles, has unveiled the Tibet Shannan Corporate Identity design, which has been recognized with the prestigious Silver A' Design Award in 2023. The project, which commenced in July 2021 in China and concluded in June 2022, aimed at promoting the tourism industry in Shannan by creating a representative logo and extending the city's impression through systematic products and tourist guides.

Shannan, known as the cradle of ancient Tibetan civilization, inspired the visual design, aiming to capture the essence of the city and tell its captivating story to the world. The logo, symbolizing the harmonious combination of heaven, earth, and man, incorporates the region's unique cultural and natural characteristics. The design was crafted using Procreate for the icon and Adobe Illustrator for typography and other graphic elements, ensuring vector quality and consistency across various color formats.

HE LIU's expertise in graphic design, UI/UX, marketing, and illustration, combined with a unique cultural perspective, has transformed brands and received accolades. The Silver A' Design Award recognizes the outstanding expertise and innovation demonstrated in the Tibet Shannan Corporate Identity design, showcasing a remarkable level of excellence and introducing positive feelings, amazement, and wonder.

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