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Beauty from Underneath: Packaging Concept by Birger Linke for Vitalorga

Famed designer Birger Linke has partnered with French-Chinese medical skincare brand Vitalorga to introduce a groundbreaking packaging concept titled "Beauty from Underneath." The unique multi-layered approach aims to visually communicate the brand's commitment to revealing inner beauty through minimal procedures and components already present in the body.

The packaging concept, launched in China in January 2022, reflects Vitalorga's ethos of delivering beauty from within, without invasive procedures or exogenic substances. Each layer of the packaging unveils the easily accessible solution below the surface, symbolizing the brand's approach to skincare.

With a focus on interaction and user experience, the design takes into account the seamless integration of the multi-layered approach, effectively bringing the concept of "Beauty from Underneath" to life.

Birger Linke, a holistic creative thinker and brand builder with two decades of industry experience, has collaborated with Vitalorga to create a design that not only embodies the brand's philosophy but also sets a new standard for packaging innovation in the skincare industry.

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