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Beijing 751 International Design Festival's Identity

Di Lu's design for the Beijing 751 International Design Festival's identity is a captivating representation of heritage and innovation, using gravity as a metaphor to symbolize the pull of heritage and the push towards innovation. The visual identity, showcased at the 2023 Beijing 751 International Design Week, uniquely combines aesthetic appeal with cultural insight, creating a memorable and meaningful identity that reflects the festival's theme.

The festival's identity uses a nuanced color palette and geometric shapes to emphasize themes of return and innovation, making it visually compelling and symbolically rich. The interactive circular invitation, crafted using precision die-cutting techniques and durable materials, reinforces the festival's integration of simplicity, functionality, and user-oriented design principles.

The project was exhibited in Beijing from September 27, 2023, to October 6, 2023, and was awarded Iron in A' Graphics, Illustration, and Visual Communication Design Award in 2024.

For the 2023 Beijing 751 International Design Week, Di Lu's research was methodologically diverse and aimed at seamlessly integrating design with cultural heritage. The project's objective was to delve into the role of design as a bridge between the past and the present. Employing a combination of historical analysis and contemporary design trends, the team conducted archival research, case studies, and design prototyping. Collaborating with designers, cultural experts, and the community provided them with a comprehensive perspective.

The primary challenge during the Beijing 751 International Design Week revolved around crafting a visual identity that resonated with both the general public and professional designers. Striking a delicate balance between broad appeal and professional depth necessitated a nuanced approach to aesthetics and thematic representation. Overcoming these hurdles entailed a collaborative, iterative process that demanded considerable time and creative energy.

Ludi, the driving force behind Inprocess Design Studio, is an avant-garde artist and designer whose vision has illuminated the realms of Beijing Design Week and Suzhou Design Week. Her belief in design as a means to solve societal issues guides her innovative approach, marrying creativity with utility. Ludi stands out for her commitment to using design as a dialogue between art and society, aiming to spark positive change and inspire the next wave of creative minds.

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