FOR IMMEDIATE RELEASE

Creating a Physical Manifestation of the House of Suntory Brand

Gradient Experiential introduces The Tiny House, a mobile bar inspired by the House of Suntory and the Shinjuku Golden Gai region. This innovative design combines Japanese craftsmanship with modern elements, offering a unique and transportable Japanese bar experience.

The Tiny House is a 20ft long structure designed to meet legal codes nationwide, featuring hidden wheels, a closable clam shell, and a spiral staircase. Crafted from cypress wood, faux concrete, tempered glass, and other materials, it houses two micro bars serving luxurious cocktails and a hospitality lounge with interactive elements.

Guests can experience a zen and calming atmosphere inside the bars, complete with soothing music, nature-inspired color tones, and AC. The rooftop lounge space provides a VIP area for deeper engagement with the brand and its ambassadors.

The Tiny House began its tour in Brooklyn, NY, and will travel across the United States, visiting cities such as Las Vegas, Miami, Los Angeles, and San Francisco. This immersive experience aims to educate festival-goers about new products and create a bond with the elevated House of Suntory brand.

In a world where brands seek to break through the white noise of modern life, Gradient Experiential offers its expertise in experiential marketing, creating moments of visceral connection with lasting impact. The specialist creative agency is dedicated to "whole brain" integration, instigating experiences that bring clients' messages to life.

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