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Nianfenyuanjiang Liquor Packaging Design

Dai Longfeng, a renowned designer from Shenzhen, China, has unveiled the Nianfenyuanjiang Liquor Packaging Design, drawing inspiration from the rich cultural heritage of Bozhou, China. The design pays homage to the 1,800-year history of Nianfenyuanjiang liquor, which is deeply intertwined with the birthplace of the famous philosopher Laozi and his masterpiece, The Tao Te Ching.

The packaging design features bamboo slips and classic quotes from The Tao Te Ching, encapsulating the essence of Chinese culture and elevating the product's prestige and cultural significance. Crafted using paper with an imitation wood effect, the design prioritizes environmental sustainability by reducing the use of wood. The dimensions of the packaging are 350x120x280, offering a balance of practicality and visual appeal.

Recognized for its exceptional creativity and cultural resonance, the Nianfenyuanjiang Liquor Packaging Design by Dai Longfeng was honored with the Bronze A' Design Award in 2024. This prestigious accolade celebrates designs that demonstrate outstanding artistry, technical prowess, and a commitment to enhancing the quality of life through innovative solutions.

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