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/DESIGN/newswire -- COMO, CO, ITALY -- SATURDAY, 23 NOVEMBER 2024, 19:12 UTC+1

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Inheritance: Honoring Three SÅ«s Culture Through Chinese Liquor Packaging

CHINA -- /DESIGN/newswire -- Sep 15, 2023

Ruohan Li's "Three SÅ«s' Family Tradition" Liquor Packaging Pays Homage to Chinese Cultural Heritage

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Minimalist Bottle Design with Six Unique Illustrations Reflects Three SÅ«s Family's Historical Stories

The packaging of "Three SÅ«s' Family Tradition" liquor draws inspiration from the rich cultural heritage of the Three SÅ«s, a renowned literary family in Chinese history. The design aims to pay homage to this tradition and carry it forward through its packaging.

The packaging design combines a minimalist bottle design with six unique illustrations, narrating the historical stories of the Three SÅ«s family, enhancing product recognition and allowing consumers to gain a deeper understanding of Chinese culture.

Emphasizing high-quality materials and advanced techniques, the glass undergoes precise processing to create the eaves shape, while the bottle cap resembles Su Dongpo's iconic hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.

This wine packaging design showcases a profound exploration and meticulous presentation of the Three SÅ«s culture. Through in-depth research into the history and cultural heritage of the Three SÅ«s family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three SÅ«s family demonstrates the design team's unique insights and aesthetic pursuits.

This project's packaging design seamlessly blends the Three Su's family's cultural heritage with minimalist bottle design and six unique illustrations. These illustrations vividly narrate the family's historical stories. The bottle cap, resembling Su Dongpo's iconic hat, and the bottle's eaves symbolizing heaven is round, earth is square, add depth and cultural significance. This design enhances product recognition and deepens consumer understanding of Chinese culture, reflecting the creator's commitment to cultural heritage preservation and offering a more meaningful purchasing experience.

-END-

Ruohan Li PRHow English/ENG Professional Partnership  Packaging
Last Updated: 2024-10-15 22:56:50
Minimalist Bottle Design with Six Unique Illustrations Reflects Three SÅ«s Family's Historical Stories
Image related to "Inheritance: Honoring Three SÅ«s Culture Through Chinese Liquor Packaging". This visual representation highlights aspects of the press release, including its context and significance in China.
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  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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