FOR IMMEDIATE RELEASE

FPT Camera Play: A Fusion of Scandinavian Design and Cutting-Edge Technology

FPT Camera has unveiled the Play camera, a new addition to its home security product line. Drawing inspiration from Scandinavian design, the Play camera embodies simplicity, minimalism, and functionality, offering a seamless blend of aesthetics and cutting-edge technology. The design philosophy of Ambient Intelligence, incorporating the golden ratio - Fibonacci, promotes contentment and facilitates easy living.

Unlike traditional cameras with rough and prominent shapes, the Play camera's design is both visually pleasing and functional, making it suitable for modern architectural spaces. The camera's dimensions, 69mm in width, 69mm in depth, and 110.85mm in height, reflect its commitment to a balanced and harmonious design.

The Play camera is equipped with WiFi connectivity and a silicone stand, enabling easy installation and placement anywhere. Users can control the camera through the FPT Camera multi-platform app, offering features such as panning up to 355 degrees, 2-way talk, face recognition, guard zone, and more. The Sony image sensor ensures Full HD quality, with video data recorded in real-time and securely stored on the cloud.

The project commenced in September 2021 and concluded in February 2023 in Vietnam. The Play camera was launched on March 28th, 2023, and will be available for purchase in Vietnam from April 2023.

FPT Camera conducted primary research to determine customer demand for the camera product line, resulting in the development and launch of an innovative AI camera. The insights gained from the research have contributed to a 150% increase in branding and profit.

The design process presented creative, technical, and research challenges, requiring a balance between production feasibility, technology, and aesthetics. The team invested approximately 5,000 hours in developing the camera, incorporating AI technology and cloud computing to enhance features and customer experience. The use of ABS plastic ensures safety and durability for the housing of the camera.

FPT TELECOM, a subsidiary of FPT Corporation, is the largest ICT company in Vietnam and SEA's leading technology group. FPT Smart Surveillance (FSS), a strategic business unit of FPT Telecom, is responsible for the development and operation of the cloud-based surveillance platform and related services, with a global presence in 46 countries and over 60,000 employees.

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