FOR IMMEDIATE RELEASE

Kan Zhao's Creative Design Concept

Kan Zhao, the Design Director at Hangzhou Big Soundwave Culture Creative Co., Ltd., has unveiled a visually striking concept for the 2022 CZBank Youth Speech Contest. The design seamlessly blends the metaphorical representation of cultural heritage with the modernity of a speech microphone, symbolizing the transmission of speeches and the absorption of cultural nutrients by tree roots. This innovative approach effectively captures the attention of young people, aligning with CZBank's strategic focus on engaging a youthful customer base.

The Youth Speech Contest of CZBank is an annual cultural event with a theme centered around "Inheriting Culture Like Roots, Creating a Better Future." The challenge was to create a solution that resonates with young participants, and Kan Zhao's design concept successfully intertwines the speech microphone with the roots of a tree in a 3D line form, delivering a visually compelling representation that echoes the contest's theme.

The project, which commenced in April 2022 and was completed in June 2022, has garnered recognition for its positive exploration in the realm of banking speech event visuals. The design extends beyond the main visual, encompassing event posters, speech venue adaptations, and outdoor promotions to ensure a visually appealing experience across various media and platforms.

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