Spazio Lenovo: A Hi-Tech Green Flagship Store Designed by Alessandro Luciani
ITALY -- /DESIGN/newswire -- Nov 08, 2020
Spazio Lenovo, a cultural ecosystem where technology and nature enter into symbiosis, was designed by Alessandro Luciani to create a fluid, elegant environment that integrates green and metal seamlessly, offering a unique retail experience in Milano, Italy.
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Spazio Lenovo: A Unique Retail Concept
Alessandro Luciani's Spazio Lenovo is a 900-square-meter flagship store spread over two floors, featuring innovative elements such as the abolition of traditional cash desks and a flexible ground floor exhibition space for promotional events and shows. The store boasts colorful displays with integrated digital product communication, a large LedWall, and a staircase covered with dichroic glass and LED lighting, creating a captivating visual experience for visitors.
The store's design concept emphasizes the fusion of technology and nature, with materials such as dichroic glass, LedWall, and wood contributing to the creation of a harmonious and functional space.
The project, which commenced in May 2020 and concluded in September 2020, reflects Alessandro Luciani's human-centered design approach, aiming to bridge the gap between the outside world and the interior retail environment. The store offers immersive experiences and optimized spaces for easy movement, fostering a strong emotional bond between the environment, products, and customers.
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