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Ecommuni Brochure: Redefining Exhibition Experience

Yucheng Yang's Ecommuni Brochure is revolutionizing the exhibition industry with its sustainable service design. The project aims to optimize the exhibition experience while reducing waste, allowing visitors to focus on the product experience and promoting sustainability and green development in the industry. The innovative brochure empowers visitors to become active selectors of exhibition contents, utilizing NFC technology to personalize and print their own brochures, thus reducing paper waste and providing authentic data to promote the virtuous cycle of the exhibition industry ecology.

The Ecommuni Brochure utilizes NFC technology, allowing visitors to add their favorite exhibits to personalized brochures and print them when leaving, transforming visitors from passive recipients of brochures to active participants in the exhibition experience. The project not only improves brochure retention and reduces paper waste but also provides a unique and personalized experience for visitors, enhancing the overall exhibition experience.

Launched in Hangzhou, China from January 2023, the Ecommuni Brochure continues to evolve its service designs based on customer feedback, aiming to create a unique and sustainable exhibition experience. The project was awarded the Iron A' Design Award in 2023, recognizing its practical and innovative approach that meets professional and industrial requirements, contributing to a better world.

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