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ShinyBay Design Introduces Mint Package

Shanghai-based designer Cindy Fu has unveiled the Mint Package, a stress-relieving design concept inspired by the idea of 'melting snow'. The design seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.

Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product. It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow. The fruit plays not only a flavor cue but also a vivid snowboard that completes the storytelling. We imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.

The Mint Package was developed over a 6-month period in Shanghai, China. The design team faced challenges in interpreting existing brand assets and worked with the branding team to ensure the final product reflected brand personality, consumer preferences, and local trends.

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