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BWS Website Redesign Project

The BWS website redesign project, led by Jason Chua Kim Hock & Cheyene Cheng, has transformed the digital presence of the boutique branding agency. The project commenced in January 2023 and concluded in April 2023 in Singapore, resulting in a fully responsive website that captivates users with its elegant design and subtle motion effects.

The inspiration for the redesign stemmed from the brand's name "Black White Sheep," with a focus on a black and white base infused with vibrant colors on the portfolio pages. This modern design reinforces the agency's reputation in Asia, emphasizing simplicity and elegance.

The website stands out with its clean, modern aesthetic, featuring bold text on a white background and subtle animations to engage users. Leveraging design tools such as Adobe XD, Premiere Pro, and Adobe Photoshop, the project realized its vision with the help of development tools like Elementor Pro, CMS, and hosting on Google Cloud.

The portfolio segment serves as a prominent feature, providing comprehensive glimpses into recent ventures across diverse industries, showcasing the agency's technical, strategic, and creative prowess. The website's interactive elements guide users to discover the agency's core messages and past projects, ensuring a seamless and focused user experience.

The BWS website redesign project was awarded the Bronze A' Design Award in 2024, recognizing its outstanding and creatively ingenious design that authenticates experience and resourcefulness. The project has set a new standard for web design, incorporating best practices in art, science, design, and technology to make the world a better place.

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