FOR IMMEDIATE RELEASE

Wincy Kung's Bamboo Craft Festival

Renowned designer Wing Sze Wincy Kung introduces the Bamboo Craft Festival, a vibrant urban spatial celebration aimed at preserving and revitalizing Hong Kong's cultural heritage through architectural narrative illustrations. The festival, designed to combat the loss of cultural diversity due to rapid urbanization, engages the public in experiencing and exploring local street life cultures and craftsmanship. The festival takes place annually, creating a platform for workshops, performances, and immersive experiences, embodying the spirit of Hong Kong.

In response to the challenges posed by urbanization in Hong Kong, the Bamboo Craft Festival stands out with vast elevated bamboo platforms and structures, offering a unique space for the preservation and revitalization of local traditions and craftsmanship. The festival's interactive narrative illustrations and 3D video transform 2D illustrations into an immersive experience, engaging visitors in the vibrant festival atmosphere.

Wincy Kung's dedication to preserving cultural heritage is evident in the meticulous research and design process, which involved studying street life activities, engaging with craftsmen, and overcoming technical challenges in spatial and narrative illustration composition. The festival, which began in January 2022 and concluded in June 2022, has been recognized with a Silver A' Design Award for its outstanding expertise and innovation in graphics, illustration, and visual communication design.

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