Radailiai: A Unique Visual Identity Design by Inesa BudginÄ
LITHUANIA -- /DESIGN/newswire -- Jul 27, 2020
Stand Up advertising agency based in Klaipeda, Lithuania, is proud to announce the completion of the Radailiai visual identity design project by Inesa BudginÄ. This innovative design, which won the Silver A' Design Award in 2021, combines two distinct themes into one harmonious brand image, catering to different audiences.
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Radailiai Visual Identity Design
Inesa BudginÄ's Radailiai visual identity design is a unique combination of two seemingly different spheres â the playful style of Dino Park and the solid, stylized details of Radailiai Manor. The logo conveys two different messages, appealing to both kids and grown-ups. The upper part of the logo symbolizes the manor with a stylized arch, diagonal lines, and a water motif, while the lower part features a stylized dinosaur, creating a harmonious blend of elements.
The use of a deep green and rose gold palette adds solidity to the manor image, while easily transforming to the greens of Dino Park jungle, showcasing the adaptability and versatility of the design. The visual identity was implemented across various materials, including business cards, posters, envelopes, and gift bags, reflecting the meticulous attention to detail in the design process.
Despite the creative and technical challenges, Inesa BudginÄ successfully brought together two different worlds, creating a visual identity that communicates with two distinct audiences. The project, which commenced in December 2019 and concluded in May 2020, was a testament to the agency's dedication to delivering modern, fresh, and innovative designs.
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Contact Information:
- Roberto Colombo
- +390314972900
- press@adesignaward.com
- +390314491953
- A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy