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Revolutionizing Jewelry Sales with "Loading"

Zhe Huang's "Loading" breaks away from conventional jewelry sales spaces, offering a free and relaxed environment. The 5.5-meter high space features a reorganized structure, utilizing circular and rectangular geometric patterns to delineate functional and display areas. The design language, characterized by circular-arc geometry, infuses vitality into the space, creating a unique customer experience.

The project's emphasis on sustainability is evident through the use of recycled materials, particularly glass bricks for indirect lighting, contributing to the creation of a captivating and environmentally conscious space.

With a focus on the young and fashion-forward demographic, "Loading" positions itself as a haven for those seeking a unique and romantic lifestyle, setting it apart from traditional jewelry showrooms.

Throughout the project's development, Zhe Huang meticulously studied the sales processes of various jewelry brands, drawing inspiration from the vibrant fashion industry to craft a space that resonates with its target audience.

The completion of "Loading" in August 2021 marked a significant milestone in the innovative design journey of Zhe Huang, earning the project the prestigious Silver A' Design Award in 2024, a testament to its outstanding creativity and technical prowess.

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