FOR IMMEDIATE RELEASE

Musee Atelier Audemars Piguet: A Timeless Journey Through Swiss Watchmaking

Audemars Piguet, in collaboration with ATELIER BRUECKNER, unveils the Musee Atelier, an immersive exhibition situated in the historical location of Le Brassus, Switzerland. The exhibition offers visitors a unique experience, combining reflections, shadows, and a flowing continuum to narrate the past, present, and future of the Swiss watch manufacturer.

The 1,100 sqm exhibition features optically flowing transitions, creating a spectacle where the course of time is inscribed through the interplay of light and shadow. Each chapter of the exhibition boasts its own design language, introduced by mechanical sculptures and artistically designed display items.

The Musee Atelier showcases the company's history, craftsmanship, and luxury, offering visitors a diverse experience of watchmaking with crescendos, high points, and contemplative moments. The exhibition is visually connected to the surrounding landscape, making time tangible in space.

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