FOR IMMEDIATE RELEASE

Chasing Light: Showcasing Ceramic Tile Products with Confidence

AD ARCHITECTURE's "Chasing Light" showroom design in Foshan, China, redefines the conventional showroom experience by integrating reception, exhibition, and experience functions. The project, completed in November 2021, reflects the brand's 25-year history and core values, emphasizing a plain aesthetic and respect for nature.

The design showcases ceramic tile products in a pure manner, utilizing architectural aesthetics to express confidence and highlight high-end products. The space, spanning 890 square meters, features sintered stone panels, artistic paint, stainless steel, and acrylic as the main materials, creating a tranquil yet powerful atmosphere.

The project overcame challenges associated with conventional showrooms, such as restricting product expression and disorderly display. By breaking the spatial pattern and releasing column networks, "Chasing Light" creates a free, relaxing spatial atmosphere with well-organized circulation routes, allowing visitors to fully engage with the products and spatial nodes.

-END-