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Longyu: Traditional Chinese Dragon Culture Inspired Sauce Wine Packaging

Wang Lina's Longyu project is a sauce wine packaging design that promotes traditional Chinese dragon culture. Inspired by the oriental dragon in traditional Chinese culture, the packaging features a 360-degree dragon, symbolizing a combination of dragon culture and ancient astrological culture. The dragon flies to the sky, the wine stands on the ground, creating a romantic relationship between the two. The design was awarded Bronze in A' Packaging Design Award in 2023.

The unique properties of the design lie in its visual representation of the oriental dragon flying in the sky, paying homage to the dragon totem in ancient times and inheriting traditional Chinese dragon culture. The wine box is made of environmentally friendly and degradable materials, featuring a split display structure design to reduce one-time destructive openings. After use, the product can be repurposed as a table display, enhancing its environmental protection.

The wine box is made of biodegradable environmentally friendly paper, while the wine bottle design integrates wood grain and translucent glass to create a visually striking effect. The dragon totem on the wine bottle is achieved through an integrated mold opening of relief, combined with the integrated mold release of knocking texture, resulting in an elegant and exquisite integrated molding feel.

Wang Lina's Longyu project began in Shenzhen in June 2022, ended in January 2023, and was listed and exhibited in Shenzhen in April 2023. The design was awarded Bronze in A' Packaging Design Award in 2023.

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