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Professional Technology Meets Sustainability in INGS Skincare Brand Redesign

INGS Yingshu Group has unveiled a groundbreaking redesign for its skincare brand, infusing professional technology and sustainability to redefine the essence of self-care. The design team approached the project with a focus on professional technology, drawing inspiration from a metaphor of a bullet reaching the skin's depths to create a multidimensional presentation that embodies the brand's exclusive new technologies.

The redesign showcases INGS as a leading domestic skincare brand that embraces self-care, nature, authenticity, and technology. The team's extensive research and hands-on experience with the products resulted in a visually appealing presentation that aligns precisely with the brand's core technology.

Utilizing plastic-free logistics boxes, FSC-certified honeycomb paper for shock absorption, and soy ink for packaging, the brand emphasizes sustainability in its production process. The INGS skincare line features a range of products, including moisturizing lotions, masks, pre-essences, toners, creams, and facial cleansers, each meticulously designed to meet national skincare standards and prioritize environmentally friendly materials.

The project, which commenced in June 2021 and concluded in December 2022, was based in Shanghai, China. The redesign process involved overcoming various creative, technical, and research challenges, including addressing the issue of varied color styles across a large number of SKUs while adhering to national skincare standards and utilizing environmentally friendly materials.

Jason Chan, the founder of INGS Yingshu Group, has been recognized for his innovative design approach, which integrates contrasting design concepts and engages the five senses to create unique and impactful commercial spaces and brand designs. The redesign has received the prestigious Iron A' Design Award in 2024, acknowledging its practicality, innovation, and fulfillment of professional and industrial requirements.

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