FOR IMMEDIATE RELEASE

Mizuno Corporation's Masafumi Nakada Launches Multi Pocket Shorts Europe, Setting New Standards in Running Apparel

Masafumi Nakada, the Apparel Product Planning Manager at Mizuno Corporation, has unveiled the latest innovation in running apparel with the launch of Multi Pocket Shorts Europe. This revolutionary design aims to address the common challenges faced by runners, offering a unique solution to the storage and stability of items while on the move.

Multi Pocket Shorts Europe is the result of extensive research and development, with a focus on providing runners with the ultimate convenience and comfort. The shorts are equipped with 360-degree stretch fabric pockets around the hip, offering ample space for smartphones, keys, coins, cards, energy gels, and more. The innovative design aims to prevent items from shaking inside the pockets, providing a new standard of functionality for running shorts.

Constructed from at least 50% recycled polyester fibers, Multi Pocket Shorts Europe not only offers unparalleled convenience but also demonstrates a commitment to sustainability. The incorporation of a patented zip pocket inside the mesh further enhances the secure storage of important items, setting a new benchmark for running apparel.

With the recognition of the previous version, Multi Pocket Shorts ver.1, as a running shorts that sells every 80 seconds and the recipient of the 2022 Good Design Award in Japan, the launch of Multi Pocket Shorts Europe in Feb 2024 marks a significant milestone for Mizuno Corporation. This updated version is tailored to the European market, featuring additional elements such as recycled polyester fibers, a zip pocket, and an inner brief, addressing the specific needs and preferences of European runners.

Nakada's dedication to understanding the needs of runners is evident in the extensive research conducted, including in-depth interviews with over 100 runners across four countries. The insights gathered from these interviews have been instrumental in shaping the design and functionality of Multi Pocket Shorts Europe, ensuring that it meets the diverse requirements of runners worldwide.

Multi Pocket Shorts Europe has been awarded the Iron A' Design Award in 2024, recognizing its well-designed, practical, and innovative features that meet the highest professional and industrial standards. This accolade further underscores the impact and significance of Nakada's groundbreaking design in the realm of sporting goods, fitness, and recreation equipment.

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