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Love&wash Emotional Laundry Detergent Packaging

Alexander Cherkasov, a graphic designer from Moscow, has unveiled a groundbreaking packaging concept, Love&wash, aimed at infusing love and care into the laundry routine for young families. The concept focuses on the emotional component, expressing love and care through the metaphor of animate objects. The design aims to bring warmth and soulfulness to laundry detergent packaging, a departure from the traditional "formula of purity" approach.

The Love&wash packaging is designed to evoke tender feelings, with the brand line including washing powders, washing gel, capsules, and stain remover. The name Love&wash signifies the joy that washing can bring, with typography and color choices complementing the modern image of the brand. The packaging features clothes that correspond to the type of fabric, enhancing differentiation and adding a touch of warmth to the design.

Utilizing biodegradable materials such as cardboard and plastic, the Love&wash packaging concept is not only emotionally resonant but also environmentally conscious. Cherkasov's design is a Silver A' Design Award winner, recognized for its outstanding expertise, innovation, and remarkable level of excellence in infusing positive emotions into everyday products.

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