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Plant Professor: Redefining Food Packaging for the Modern Generation

Hangzhou Chancemate Tech Corp. introduces Plant Professor, a revolutionary plant-based food packaging concept designed to cater to the needs of young urban women in China who prioritize fashion, health, and freshness. This serialized packaging system aims to establish a unique visual identity, conveying a relaxed and healthy lifestyle while attracting the target demographic.

The packaging features a flat visual style, integrating product ingredients, calories, and other elements to create a cohesive visual identification symbol. The deliberate disorderly arrangement exudes a sense of freedom and casualness, appealing to the modern urban users.

Utilizing recyclable paper and environmentally friendly printing materials, Plant Professor offers a range of food products, including light dumplings, jelly, and coffee. The compact packaging is designed for convenience, catering to various urban lifestyle scenarios such as business trips, travel, and picnics.

The project was developed in Shanghai, China, in February 2022 and is set to launch in China in August 2023. The design team conducted extensive research on light food packaging, aiming to strike a balance between rationality and relaxed elements, ultimately creating a packaging system that resonates with the target customers.

Plant Professor has been recognized with the Bronze A' Design Award in 2023, acknowledging its outstanding and creatively ingenious approach to packaging design. This accolade highlights the brand's commitment to incorporating best practices in art, science, design, and technology, contributing to quality of life improvements.

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