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Frutta: Modular Floor Lamp Redefining Home Lighting

Kaori Osawa and Masashi Yamanaka present Frutta, a floor lamp designed to evoke childhood memories of picking fruit, enriching lives with limitless lighting solutions. Frutta introduces a modular system, allowing users to customize and control their lighting, creating an intimate and natural relationship between humans and lighting.

Frutta offers a new approach to home lighting, envisioning a floor lamp as a fruit tree, made possible by combining clever design with a bit of imagination. The steel and ceramic construction, along with its modular design, sets Frutta apart from traditional lighting units, allowing users to "pick" the lights off the tree and create their desired atmosphere.

Frutta's innovative design has been recognized with the prestigious Silver A' Design Award in 2020, showcasing outstanding expertise, innovation, and remarkable artistic skill. This award-winning floor lamp promises to enrich lives and introduce positive feelings, amazement, and wonder through its exceptional design and functionality.

Frutta provides three main functions, allowing multiple people to customize their lighting needs, affect and reinforce mood, and spread even and natural ambient lighting throughout a space. The project, which started in February 2020 in Tokyo, overcame the challenge of introducing an emotional experience to lighting, transforming a traditional product into a nostalgic and intimate interaction.

Frutta, the fruit tree-inspired floor lamp, is a testament to the creative vision of Kaori Osawa and Masashi Yamanaka, hailing from Funabashi, Japan. Their innovative approach to home lighting has earned them the Silver A' Design Award, recognizing Frutta as a top-of-the-line, creative, and professionally remarkable design.

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