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Jian Shan Jian Shui - A Unique Packaged Liquor Design

Jian Shan Jian Shui, a sauce-flavored liquor packaging, stands out with its anthropomorphic wine bottle shape and skeuomorphic wine box shape, symbolizing the harmony between man and nature. The innovative opening structure and material choices aim to reduce production costs while emphasizing sustainable applications.

The bottle body, crafted from glass material sprayed with ceramic ink and plated with silver, is complemented by a walnut wood bottle lid and wood cork. The wine box features density fiberboard mounted with dark blue special paper, exuding elegance and sophistication.

The design's interaction is seamless, with the package opening to reveal the bottle standing in the middle of the outer box, creating a Zen-like display effect.

Chen's meticulous attention to detail is evident in the design's realization technology, where the use of glass material allows for intricate expressions while maintaining cost efficiency. The seal material and cold-pressed sticker further enhance the packaging's visual appeal.

Researching the relationship between traditional liquor culture and traditional Chinese culture, Chen targeted intellectuals and successful individuals who appreciate traditional Chinese culture, aligning the design with the peaceful and moderate way of traditional Chinese culture and the way of harmony between nature and man.

Chen's dedication to environmental consciousness and innovation is reflected in the design, as he emphasizes the importance of green packaging and personalized customization, aligning with industry trends and consumer preferences.

The designer's extensive experience and commitment to excellence have earned him numerous accolades, including the Golden A' Design Award, showcasing his prodigious talent and significant impact on the world of design.

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