FOR IMMEDIATE RELEASE

OH Techwear: The Fusion of Fashion and Function

Of Hunger proudly presents the OH Techwear collection, a revolutionary fusion of jewelry accessories and wireless earphones designed to meet the needs of fashion-forward women. The collection aims to create a new product category that seamlessly combines high-quality earphone functionality with a high level of fashion, resolving the conflict between ear accessories and headphone wear.

The OH Techwear collection introduces a new trend among fashion-forward women called "E-Fashion Wear," integrating electronic wearables as a stylish statement. The fusion of jewelry accessories and electronic earphones presents a new breed - a blend of electronic wearables with fashion.

Technologically, the OH Techwear earphones feature a 14.2-16.2mm diameter wool diaphragm speaker, Qualcomm chip, Bluetooth 5.3 technology, call noise reduction, personalized app settings, and both wired and wireless charging options, with a total battery life of 32 hours. Craftsmanship-wise, it is crafted with a mix of materials including zirconia, 18K white gold-plated copper, CNC machining, and molded ABS, integrating production standards and safety standards from both the jewelry and electronics industries.

The project started in Beijing in 2022, was completed in 2023, and was officially released in the Chengdu offline experience store on August 10, 2023. It will also be sold in online stores such as Tmall, Douyin, and Xiaohongshu.

Merging fast fashion accessories with wireless headphones is both innovative and eco-friendly, reducing the need for extra accessories and minimizing waste. The product has gained popularity in China, with users actively sharing experiences on social media. Launched during Paris and Shanghai Fashion Weeks, it expanded to Europe and Australia, propagating the concept of "electronic wearable fashion" associated with the brand.

The OH Techwear collection was awarded Silver in A' Audio and Sound Equipment Design Award in 2024, showcasing outstanding expertise and innovation in the fusion of fashion and technology.

-END-