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Sonder Moments: Naked Eye 3D Art on Digital Billboard

Cheng Zeng's Sonder Moments, a naked-eye 3D public art piece, has been unveiled on a digital billboard in Chengdu, China. This surreal spectacle blurs the boundary between virtuality and reality, offering audiences a captivating experience in the heart of the city center. The art piece aims to awaken self-consciousness and the power of individuals, breathing life and exuberance from a different time and space into the urban landscape.

Realized using CG and naked-eye 3D technology, the colossus is displayed on an 8K LED billboard spanning 888 square meters. The piece incorporates elements of flowers, marbles, glass, and particle visual effects on meteorites, creating a larger-than-life effect that leaves a lasting visual impact on the audience.

Cheng Zeng's Sonder Moments has been recognized with an Iron A' Design Award in 2023, acknowledging its practicality, innovation, and integration of industry best practices. The art piece is a testament to the designer's commitment to creating captivating experiences that contribute to a better world.

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