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Revolutionary Food Package Design

Katsunari Shishido's Kuniichi reimagines traditional Japanese food packaging, specifically targeting Tsukudani, a lesser-known delicacy. The innovative design aims to make Tsukudani more appealing to younger generations by presenting it as a gift-like item, sparking a resurgence in interest across age groups.

Shishido's approach involved creating a cubic package that not only showcases the richness of the product but also entices consumers to engage with it through touch and visual appeal. By introducing a new logo and branding, the design successfully positions Tsukudani as a modern and desirable product.

The package's display-friendly design has also proven to be a commercial success, encouraging multi-unit purchases and increasing overall sales.

Shishido's meticulous attention to detail is evident in the design specifications, with the package boasting a size of 75x75x75mm and offering nine vibrant color variations. The use of CMYK printing at 350dpi ensures striking visuals that captivate potential buyers.

Furthermore, the design's interaction with consumers has been a key factor in its success. By presenting Tsukudani as an attractive and versatile gift option, Shishido has effectively broadened the product's appeal, leading to increased sales and market penetration.

The project, which commenced in 2019, has already made a significant impact, with Kuniichi being introduced at department stores and shopping malls nationwide. Shishido's forward-thinking approach to design has not only revitalized Tsukudani but has also set a new standard for packaging in the food industry.

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