FOR IMMEDIATE RELEASE

Designer SHIHAN XU Unveils Family Joy Wine Packaging

Renowned designer SHIHAN XU introduces "Family Joy," a captivating wine packaging designed to celebrate the Chinese New Year. The packaging reflects the joy of family reunion and the lively atmosphere of the festival, making it an ideal gift for relatives and friends during the Spring Festival.

The unique illustration on the package depicts a heartwarming scene of a family raising their wine glasses in celebration, perfectly capturing the essence of the Spring Festival. The design's ability to evoke the festive spirit makes it a compelling choice for consumers.

Utilizing pit paper printing and bronzing, the packaging measures 383.5×115×374mm, offering a visually striking and substantial presence. The project, which commenced in Shenzhen, China in November 2018, was completed in December 2018 and made available nationwide in China in January 2019.

SHIHAN XU's design approach was guided by the aim to seamlessly integrate the culture of wine into the festive ambiance of the Chinese New Year, presenting the wine as an ideal gift for loved ones and friends. The design's success in achieving this harmony is a testament to the designer's ingenuity and creativity.

Recognized for its excellence, the Family Joy wine packaging was honored with the Iron A' Design Award in 2020. This prestigious accolade acknowledges the design's practicality, innovation, and adherence to professional and industrial standards, solidifying its status as a well-crafted and impactful creation.

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