FOR IMMEDIATE RELEASE

Brand Identity Redesign for NYC Deal 99 Cent Store

Chi Hao Chang, a Taiwanese Designer based in New York, has unveiled a new brand identity for NYC Deal 99 Cent Store, capturing the essence of the store's offerings with a bold and striking logo inspired by the dangling price tag. The rebranding project, completed between November 2018 and April 2019, seeks to invite customers to experience the shop's unique shopping experience.

The angle of the symbol was inspired by the dangling price tag, encapsulating the shopping experience in one graphic. The design captures the movement of reaching for the price tag, inviting customers to engage with the store's offerings. The logo's distinctive and simple design aims to grab the attention of potential customers, conveying the main attraction of the store - everything is priced at 99 cents.

Utilizing digital laser printing for packages and stationery and screen printing for fabric products, the new brand identity will be featured across various platforms and materials, ensuring a consistent and recognizable presence for NYC Deal 99 Cent Store.

Chi Hao Chang's meticulous observation of the surrounding environment in New York City inspired the design, with the logo reflecting the designer's vision to improve the store's visual identity, making it more intuitive for customers to understand its main feature. The project was awarded Bronze in A' Graphics, Illustration, and Visual Communication Design Award in 2020, recognizing the innovative and creative approach to brand identity design.

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