FOR IMMEDIATE RELEASE

Idea Design's "Hen" - A Gourmet Olive Oil Dispenser

Idea Design introduces "Hen," a gourmet olive oil dispenser that harmonizes with the iconic egg salt shaker, embodying a playful twist on the age-old question "which came first, the chicken or the egg?" The design embraces sustainability with a user-friendly dispensing cap for easy refills.

The "Hen" dispenser presents a compact and iconic product concept, crafted from ceramic sourced from local producers in Andalusia and the Spanish Levant. It features an innovative stopper for hermetic sealing and effortless pouring, eliminating the need for removal.

Targeting consumers who prioritize product aesthetics and sustainability, the design appeals to those who appreciate the value of locally sourced goods and the renaissance of ceramics as a reusable material. The incorporation of recycled plastics further underscores its eco-friendly credentials.

The primary challenge lay in crafting an oil bottle with significant visual impact that seamlessly complemented the brand's existing product, the egg salt shaker, both in terms of aesthetics and conceptual coherence. The team employed a Design Thinking methodology, prioritizing user, producer, and business model considerations, gathering extensive insights to define the product's foundations and business model.

The "Hen" dispenser project started in mid-2021 and was completed in early 2022, with the design being carried out in Murcia, collaborating with ceramic and stopper producers in Cordoba and Alicante.

The design was awarded Silver in A' Packaging Design Award in 2024, showcasing outstanding expertise and innovation.

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