FOR IMMEDIATE RELEASE

Raageshwari Kandaswamy wins Iron at the prestigious A' Graphics, Illustration and Visual Communication Design Award with Jalebi Brand Identity.

Raageshwari Kandaswamy's groundbreaking Graphic sets new standards for innovation and excellence, earning prestigious Iron A' Design Award recognition in the A' Graphics, Illustration and Visual Communication Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Jalebi Brand Identity” by Raageshwari Kandaswamy has been distinguished with the iron award status at the prestigious A' Design Awards for the year 2022, in the highly competitive graphics, illustration and visual communication design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Iron A' Design Award not only underscores the exceptional design and conceptual prowess of the Jalebi Brand Identity but also emphasizes the influential role of MIT Institute of Design in elevating standards within the graphic domain.

The visionary behind “Jalebi Brand Identity” Raageshwari Kandaswamy, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Jalebi Brand Identity” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning graphic.

About Jalebi Brand Identity

Jalebi's identity is designed that articulates the unique street hawker personality and a brand identity system that could work across different collaterals. The logo is inspired by the alphabet J and how the taste buds swirl while having the ice cream. The tone of voice and use of typography plays with the desi feeling in a contemporary way that sparks nostalgia. The color scheme and contrast in the design stand out in the already crowded place of ice cream marketplace. Each ice cream scoop is presented on the packaging of different flavors that gives the kick for people to fall in love.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Graphics, Illustration and Visual Communication Design Award honors outstanding design of logos, posters, infographics, brochures, packaging designs, business cards, book covers, billboards and more.

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