FOR IMMEDIATE RELEASE

Eun Whan Cho wins Silver at the prestigious A' Street and City Furniture Design Award with Amplification of Sensation Chair.

Eun Whan Cho's groundbreaking Street Furniture sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Street Furniture Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Amplification of Sensation Chair” by Eun Whan Cho has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2022, in the highly competitive street furniture design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Amplification of Sensation Chair but also emphasizes the influential role of Seoul Metropolitan Government in elevating standards within the street furniture domain.

The visionary behind “Amplification of Sensation Chair” Eun Whan Cho, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Amplification of Sensation Chair” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning street furniture.

About Amplification of Sensation Chair

His design is a chair made of discarded plastic pieces and at the same time serves as a public sculpture. He named the chair "amplification of the senses" and installed it on the Han River, the most beloved place in Seoul. The Han River is one of the few places where citizens can feel nature in the polluted city of Seoul. Through this design, users can relax in the Han River and focus on the scenery and sounds, and through this, they can recall the importance of nature. The designer wanted the design to be functional and include social messages at the same time.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Street and City Furniture Design Award honors outstanding design of benches, bollards, bus shelters, bicycle racks, litter bins, planters, signage, lighting fixtures and more.

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