FOR IMMEDIATE RELEASE

Ye Shen wins Silver at the prestigious A' Footwear, Shoes and Boots Design Award with Wacky Pack Interactive Footwear.

Ye Shen's groundbreaking Footwear sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Footwear, Shoes and Boots Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Wacky Pack Interactive Footwear” by Ye Shen has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2023, in the highly competitive footwear, shoes and boots design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Wacky Pack Interactive Footwear but also emphasizes the influential role of Ye Shen in elevating standards within the footwear domain.

The visionary behind “Wacky Pack Interactive Footwear” Ye Shen, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Wacky Pack Interactive Footwear” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning footwear.

About Wacky Pack Interactive Footwear

Wacky Pack explores the concept and possibilities of footwear closure, or traditionally speaking, how to tie a shoe. It explores unorthodox construction and fastening methods, creating unique yet diverse interactions between the shoe and the user, providing a new level of improvisation and customization for your day-to-day look. Veg-tanned leather with various thicknesses and metal hardware is used across the pack. Each design was explored and validated through intensive prototyping to finalize the proportion, soling methods, and most importantly, closure system design.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Footwear, Shoes and Boots Design Award honors outstanding design of shoes, sneakers, sandals, boots, heels, loafers, moccasins, wedges, ballet flats and more.

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