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Yixian Chen wins Silver at the prestigious A' Interior Space, Retail and Exhibition Design Award with Rongbaohang BMW 5S Store.

Yixian Chen's groundbreaking Interior sets new standards for innovation and excellence, earning prestigious Silver A' Design Award recognition in the A' Interior Space and Exhibition Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Rongbaohang BMW 5S Store” by Yixian Chen has been distinguished with the silver award status at the prestigious A' Design Awards for the year 2024, in the highly competitive interior space and exhibition design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Silver A' Design Award not only underscores the exceptional design and conceptual prowess of the Rongbaohang BMW 5S Store but also emphasizes the influential role of CX Design in elevating standards within the interior domain.

The visionary behind “Rongbaohang BMW 5S Store” Yixian Chen, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Rongbaohang BMW 5S Store” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning interior.

About Rongbaohang BMW 5S Store

The entire project is designed based on a unique and penetrating circular motion line. The ceilings on the first and second floors are covered with blue acrylic transparent panels. The shape not only symbolizes the dynamic driving trajectory of BMW racing cars, but also means flowing water ripples, echoing the water landscape composed of a water curtain and a pool. BMW's iconic three-color slash bar becomes a partition and stands proudly on the waterside, with the noumenon and mirror blended together perfectly, making people experience the movement in static state.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Interior Space, Retail and Exhibition Design Award honors outstanding design of residential interiors, restaurants, hotels, offices, galleries, retail stores, showrooms, exhibition spaces and more.

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