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Hajime Tsushima wins Bronze at the prestigious A' Packaging Design Award with Hiroshima Dentetsu Hand Towel.

Hajime Tsushima's groundbreaking Packaging sets new standards for innovation and excellence, earning prestigious Bronze A' Design Award recognition in the A' Packaging Design Competition.

In a significant acknowledgment of design excellence and innovation, it has been officially announced that “Hiroshima Dentetsu Hand Towel” by Hajime Tsushima has been distinguished with the bronze award status at the prestigious A' Design Awards for the year 2024, in the highly competitive packaging design category.

This distinction honors the remarkable design quality and innovative approach embodied in the creation. The Bronze A' Design Award not only underscores the exceptional design and conceptual prowess of the Hiroshima Dentetsu Hand Towel but also emphasizes the influential role of Tsushima Design in elevating standards within the packaging domain.

The visionary behind “Hiroshima Dentetsu Hand Towel” Hajime Tsushima, has been acknowledged for their dedication to pushing the boundaries of design. A deeper look into their portfolio and philosophy can be found at their designer.org profile, showcasing a commitment to excellence and innovation.

To explore “Hiroshima Dentetsu Hand Towel” and its groundbreaking design features further, interested parties are invited to visit the design|newsroom where high resolution images, multimedia content, interviews and translations are available for the award-winning packaging.

About Hiroshima Dentetsu Hand Towel

This souvenir hand towel, sold in Hiroshima City, Japan, holds a deep connection to the city's post-atomic bomb history. It's crafted from recycled origami cranes, symbolizing peace, transformed into rayon threads. The design features two variations: one with tram numbers emerging through a hole, and another with typography forming stairs when unfolded. The towel's pattern represents Hiroshima's prefectural tree, the maple, and its colors mimic the tram's design. These items encapsulate Hiroshima's spirit, conveying a wish for peace.

About A' Design Awards

The A' Design Award & Competition, celebrated worldwide for honoring superior design, distinguishes itself through a rigorous evaluation process conducted by a panel of industry experts, journalists, and academics. The A' Design Award celebrates the diversity and innovation of designs across various categories. A' Packaging Design Award honors outstanding design of bottles, boxes, cans, pouches, tubes, cartons, wrappers, bags and more.

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