/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 21 NOVEMBER 2024, 14:09 UTC+1
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ITALY -- /DESIGN/newswire -- Aug 16, 2020
Qin He's innovative poster design for the 15th Games of Jiangxi combines traditional ceramic culture with modern sports elements, creating a visually striking series of posters that promote urban culture. The project started in April 2018 and finished in May 2018 in Jingdezhen, the capital of porcelain.
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Qin He, along with the design team, Chao Yang, Zhonghao Wu, Luxiang Li, and Xinqing Li, has created a series of posters for the 15th Games of Jiangxi, integrating ceramic culture with sports elements. The posters, with dimensions of 700mm x 1000mm, use ceramics to replace original sports items, resulting in a visually captivating and culturally significant design.
Using photography and Photoshop software, the team spliced and combined ceramic and sports materials to realize the design, overcoming the challenge of finding appropriate ceramic materials to convey the artistic conception of movement. The posters are intended for outdoor advertisements and have been recognized with a Bronze A' Design Award in 2021, showcasing their outstanding and creatively ingenious design.
This innovative approach to poster design not only promotes the 15th Games of Jiangxi but also serves as a testament to the integration of cultural heritage and modern sports elements, contributing to the improvement of urban culture and the promotion of traditional Chinese ceramic culture.
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