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Baidu Thematic Map: Revolutionizing Travel Services with AI and Big Data

Baidu Online Network Technology (Beijing) Co., Ltd has unveiled an innovative thematic map app designed to revolutionize the way users interact with maps. The app, launched in September 2021, leverages AI and big data capabilities to provide highly target-oriented thematic maps, catering to the diverse requirements of user groups across various scenarios. By understanding the environment, current affairs, and user stratification, the app aims to provide users with more convenient travel services.

The thematic map app serves as a bridge between people and their environment, offering a deeper understanding of the surroundings and providing various services based on AI technologies. It is designed to cater to different user groups, offering one-stop life services and exclusive abilities for living, traveling, and exploration.

Available for both iOS and Android users, the app draws on AI and big data capabilities to tailor the user experience, making it more suitable for different segments of the population. It features a light and visually appealing display, seamlessly integrating graphical and text information on the screen, allowing users to understand environmental characteristics, access information on services and events, and engage with others on hot topics.

The development team, based in Beijing, overcame the challenge of selecting relevant information from vast environmental data by developing user personas based on big data. This personalized approach intelligently displays information services to users, addressing their specific demands and expectations for detailed local environment information.

Baidu Thematic Map has been recognized with the Bronze A' Design Award in Interface, Interaction, and User Experience Design in 2022. The app's innovative approach to enhancing user experience and simplifying complex travel scenarios has earned accolades for its creative ingenuity and contribution to quality of life improvements.

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