FOR IMMEDIATE RELEASE

New Year Gift: A Fusion of Tradition and Modernity

Baidu Online Network Technology (Beijing) Co., Ltd has unveiled the New Year Gift, a packaging design that pays homage to traditional Chinese culture. The gift box integrates intangible crafts such as bamboo weaving, tiger cap, woodblock engraving, and hand-painted New Year pictures, showcasing the rich heritage of China. This innovative design aims to revitalize and preserve the charm of traditional Chinese culture, offering users a unique and immersive experience.

The New Year Gift is not just a packaging design; it is a celebration of Chinese culture. The outer packing, a bamboo-weaved basket, doubles as a tiger cap, promoting resource-saving and interactive experiences. Inside, users will find a calendar featuring traditional New Year painting plates, providing an engaging way to explore and appreciate the artistic features unique to Chinese culture.

Utilizing traditional craftsmanship, the bamboo basket is intricately woven using thin-thread bamboo, while the calendar cover showcases the exquisite Fengxiang New Year woodprints. The meticulous production process ensures that the traditional crafts are authentically presented, offering users a genuine connection to Chinese heritage.

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