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Utobeera: Embracing Utopian Values in a Psychedelic Cyber Punk Fruitbeer

Jansword Zhu's "Utobeera" design is a fusion of Cyber Punk culture and fruitbeer, appealing to the digital-savvy and adventurous consumers. The name "Utobeera" is a nod to "Utopia," symbolizing equality, human rights, diversity, and love. This innovative design features tipsy illustrations of famous art figures in a psychedelic style, replacing traditional fruit figures with digital renditions, creating a thought-provoking contrast.

Realized using Pantone colors and foiled press, the 50mm*50mm*210mm "Utobeera" design stands out with its unique realization technology and distinctive specifications. The project, which commenced in August 2019 and concluded in February 2020 across Beijing, Shanghai, and Handan, was driven by trend research among younger demographics, overcoming the creative challenge of conceptualizing the illustrations.

Recognized with the Iron A' Design Award in 2020, "Utobeera" embodies well-designed, practical, and innovative creations that meet professional and industrial requirements, integrating industry best practices and competent technical characteristics, contributing to a better world.

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