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/DESIGN/newswire -- COMO, CO, ITALY -- SATURDAY, 23 NOVEMBER 2024, 07:15 UTC+1

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Lei Shing Hong Forest Food Court Unveils Stunning Wall Art and Identity Design by Jansword Zhu

CHINA -- /DESIGN/newswire -- Jul 21, 2019

Discover the captivating story behind the Forest Food Court's innovative wall art and branding, designed to balance the serious atmosphere of the office with delightful visuals, while avoiding being too childish.

FOR IMMEDIATE RELEASE

Forest Food Court Wall Art and Identity Design

Forest Food Court, located in the office building designed by renowned architect Kuma Kengo in Beijing, has unveiled a remarkable 6m*150m wall art and branding concept designed by Jansword Zhu. The core concept of the architecture, "Forest in the city," inspired the delightful graphics and loose strokes that bring a relaxed, organic yet urban flow to the serious office building.

The sub-abstract illustration, realized using Ai software and sub-transparent glass foil, successfully balanced the office's atmosphere, infusing it with tropical sub-abstract illustrations to bring happiness to the city's long winter. The design, awarded the Silver A' Design Award in 2020, showcases outstanding expertise and innovation.

Jansword Zhu, along with the design team, including Sola Wang, Yuan Wang, Jinn Liu, Lam Lin, and the illustration by Jansword Zhu, overcame the challenge of creating a design that is not too childish while remaining vigorous and vivid. The project, which started in May 2019 and finished in August 2019, has received accolades for its exceptional creativity and professional excellence.

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Jansword Zhu PRHow English/ENG Professional  Graphic
Last Updated: 2023-11-11 00:44:27
Forest Food Court Wall Art and Identity Design
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  • Roberto Colombo
  • +390314972900
  • press@adesignaward.com
  • +390314491953
  • A' Design Awards, Via Leone Leoni 32, 22100, Como / Italy
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