FOR IMMEDIATE RELEASE

Momentum's Sustainable Social Media Campaign

Momentum, a company committed to sustainability, launched a social media campaign titled "Ride on the Right Track" to encourage eco-friendly living. The campaign aimed to make sustainability more accessible by leveraging organic shapes, green elements, and friendly messaging in its design and communication. By incorporating plant-inspired imagery and a green color palette, the campaign captured the essence of spring and Earth Day.

To engage a younger audience, the campaign included infographic fun facts, Instagram/Facebook story stickers, a live stream event, and a filter to promote environmentally conscious actions. Momentum partnered with Brooklyn Grange to host social media events promoting greener transportation methods and urban farming, fostering positive behavior change toward a sustainable future.

The campaign faced challenges in content creation, leading to A/B testing that revealed graphics and illustrations as more engaging than scenario photos. The main visual elements were activated across multiple social media formats, maintaining a user-friendly approach. Momentum's approach resonated with consumers, making sustainability more accessible and fun.

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