/DESIGN/newswire -- COMO, CO, ITALY -- THURSDAY, 21 NOVEMBER 2024, 15:55 UTC+1
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TAIWAN (CHINA) -- /DESIGN/newswire -- Sep 16, 2023
RedPeak Global collaborates with Giant Group to develop a pioneering ESG strategy and branding aligned with sustainability vision
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RedPeak Global, a leading design firm, has unveiled the Giant Group ESG strategy and branding, inspired by the cycling industry's commitment to sustainability. The strategy consolidates sustainability efforts into three pillars addressing climate action, circularity, and social inclusion, reflecting Giant Group's dedication to driving positive environmental and social change through sustainable mobility solutions.
Through collaborative workshops with Giant Group's stakeholders, RedPeak Global designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect forward momentum and a broad spectrum of sustainability initiatives. The resulting assets include website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging across channels.
RedPeak Global's ESG strategy visual design features vibrant gradient colors and bold circular graphic elements to effectively communicate Giant Group's sustainability vision and commitments. The ongoing effort aims to extend the strategy across Giant Groupâs subsidiary companies and multiple channels, raising the bar for ESG communication within the cycling industry.
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RedPeak Global collaborates with Satoro to capture the essence of small satellites through a unique photography project in Taipei
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Agency PhotographyTAIWAN (CHINA) -- /DESIGN/newswire -- Nov 22, 2022
Momentum's social media campaign, "Ride on the Right Track," empowers consumers to embrace sustainability through small, achievable steps, aiming to create a collective impact. The campaign ran from April to May 2022 in North America and Europe, promoting green lifestyles and urban farming.
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