FOR IMMEDIATE RELEASE

Redefining Brand Identity with LendMe

LendMe, a fintech specializing in home equity and financial technology services, has revealed a new brand identity designed by Ruis Vargas, Creative Director, and Agnes Svilenov, Designer. The brand's aesthetics are rooted in a graphic environment structured by a complementary color palette, with purple symbolizing trust, and orange and blue representing intense and effusive relationships. The logo's binary structure embodies the balanced relationship between LendMe and its clients, reflecting the concept of lending as a two-way street.

The brand's unique properties lie in its ability to convey the concept of help and solidarity in the home equity market, appealing to both consumers and companies. The brand's language project anticipates seamless communication with diverse audiences, utilizing a balanced color scheme to adapt to different contexts and audiences, with blue for B2C and orange for B2B interactions.

The identity project includes business cards, envelopes, institutional presentations, and street light panels, each meticulously crafted to reflect the brand's ethos. The visual identity elements, made by Laika Design, allow for the creation of diverse visual narratives that cater to the daily communication needs and culture of the LendMe brand.

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