FOR IMMEDIATE RELEASE

Uebaa Branding Project: A Playful, Functional, and Sustainable Visual Identity

Ruis Vargas, along with graphic designers Agnes Svilenov and Lorenzo Morelatto, unveils the Uebaa branding project, a captivating visual identity aimed at connecting with children and parents through playful narratives and illustrations. The project, completed in Sao Paulo, Brazil, over two years, redefines the brand's speech and visual elements, creating an authentic and unmistakable identity.

The Uebaa brand's unique strength lies in its four pillars - playful, functional, sustainable, and aesthetic - which are translated into a vibrant palette of colors and illustrations, stimulating creativity and imagination. The brand's communication is oriented towards offering tangible benefits to its audience, becoming a reference in its segment.

Utilizing offset printing and digital illustration, the project encompasses a brand book, tags, and cards, each meticulously designed to reflect the brand's essence. The visual language, while aimed at children, also aims to engage with parents, creating a harmonious dialogue between the brand and its audience.

The extensive identity system presented challenges in integrating visual elements with typography and in extending the brand architecture to include sub-brands Toca and Pingo. However, the result is a deep restructuring that allows the brand to connect with both adult decision-makers and children through proprietary visual narratives, inviting them to engage with the brand's new behavior.

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